Evaluation - attract and addressing audience

How did you attract/address your audience?

 

We first addressed and attracted our audience by our ident as this is the first thing the audience are met with. I think our ident doesn’t give much away but due to the background message ‘of how the light turns on in the lamppost’ i think it makes people feel quite upbeat and happy, which should hopefully create a positive tone. Then upbeat music interacts with the audience hopefully carry this feeling on. Through the process of getting ready it will immediately capture the female audience, however the memory that appears frequently interrupting the initial idea will create a sense of mystery which separates it from any other film, this would hopefully then reach out to the male audience.